Olivier Picard (byshoo)

Présentation

Brought up travelling a fusion of cultures by a pilot dad and stewardess mom,little SHOÖ grew up in a world of dreams and evasion.

Today, SHOÖ is earning his living through the art of visual communication, ad-agencies and events. Nonetheless he has, like Peter Pan, managed to never grow up; still seeing our aggressive and mutant world with a child?s wondering eye, through a lens of kaleidoscopic, delirious and colourful dreams.

Digitally, with ink or pencil drawings, SHOÖ?s play-dough will constantly be needed differently
and fulfil marketing campaigns of all the top brands.
In his personal works, SHOÖ creates a new aesthetic reality that?s photogenic, in-Vogue
and completely in sync with a graphic and enchanting world by reinterpreting dyed cut-outs
from women?s magazines found in old warehouse sales.

He takes the viewer on a surrealist journey down the rabbit hole; through a land of models drunk on illusions, surrounded by gourmand children, tangy ads and joyful, faceless clowns.
In a dream-like décor, on a seesaw, SHOÖ will install his work for photographers, models, designers, architects ? existing somewhere in our explosive society, between reality and consumption.

SHOÖ?s work will awake the naivety and ecstatic child
who still sleeps in each and every one of us...

Parcours

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