Astrid Chevallier

Présentation

PROFILE
See work and philosophy: www.purplered.com and www..com
Art professional with more than 25 years of experience in the US and in Europe.
Elegant and versatile approach of design, efficient organization skills, conceptual force, and an ability to envision and deliver visual solutions to any given situation. Good listener and communicator, team player, self-starter, creative and fast learner, analytic and open minded, empowering management skills, and ability to manage multiple projects and tight deadlines simultaneously.

PROFESSIONAL EXPERIENCE

PURPLE RED - LOS ANGELES, USA - MAR 2002-PRESENT
• Senior art director, creative director, designer, illustrator, photographer.
Design of key art and movie posters, home entertainment packaging, logos and websites for the entertainment industry (major Hollywood studios and independent film productions), TV productions, video games, music and fashion industry.
• Founder of Easy Movie Poster (www.easymovieposter.com).
Conception, business plan and launch of an online proprietary software offering pre-designed movie posters templates. Duties include: project management, design and development, user interface, illustration, typography, marketing and customer relationship.
• Art director and designer for award-winning advertising agencies (Crew Creative, Seiniger Advertising, Trailer Park, Creative Domain, Johnson & Murphy, Graphic Orb, Intralink, Creative Asylum, Planet 3), Major movie Studios (Universal) and TV networks (Lifetime).
• Art director of Mosai?que, the magazine of the Alliance Franc?aise (Los Angeles, San Diego)
Design of the magazine (art direction, design, execution, photo finish), supervision of the production, management of the production team.

GRAPHIC ARTIST & DESIGNER - PARIS, FRANCE - FEB 1993-PRESENT
• Graphic designer, art director, illustrator for cities, theaters and corporate clients: concept and design of posters and collateral material for shows and events, branding and logotype design, design and production of annual reports, brochures and magazines, CD-Roms, websites, and video game design.
• Instructor, author: creation (writing, scripting) and recording of a self-training CD-Rom for treatment of digital pictures.

CFDAA - PARIS, FRANCE - JAN 1994 - MAI 1995
• Instructor for adults, graphic design program in private French institute:
Creation (writing, design) of intensive training programs, training and coaching on Adobe Photoshop, Adobe Illustrator, QuarkXpress, "Production in Graphic Design" and "Typography and Layout".

EURO-RSCG - PARIS, FRANCE - JAN-SEPT 1994
• Art director, designer, assistant of the creative director:
Creation of press ads and financial campaigns (calibration, hand sketch), management of suppliers and production supervisor in a fast-paced environment.

GRIS MARINE - PARIS, FRANCE - JAN-DEC 1993 • Graphic designer, assistant photographer:
Design and production of ads for the Cosmetic and Pharmaceutical Industries.

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EDUCATION

AUTOGRAF - PARIS, FRANCE - 2023
• Master (Maste?re), Art Direction in Graphic Design.
Based on my professional experience: writing and design of a memoir relating my early career in France + live presentation of my contributions to the film and entertainment industry in Hollywood.

UCSC - SANTA CRUZ, CALIFORNIA - 2023-ONGOING
• Bachelor of Arts - Art (4.00 cumulative GPA)
Environmental Art, Painting, Sculpting, Concept, Writing for Artists.

FOOTHILL COLLEGE - LOS ALTOS HILLS, CALIFORNIA - 2019-2023
• Associate of Arts - AA for Transfer, Studio Arts - with Highest Honors (4.00 cumulative GPA) Drawing, Figure Drawing, Painting, Color, Ceramics, Sculpture, Art History.

EMSAT - PARIS, FRANCE, ADVANCED PARIS SCHOOL OF ARTS AND DESIGN - 1991-1993
• Graphic Design School of the City of Paris.
Typography, Calligraphy, Graphic design, Drawing, Painting, Art History.

ENSAAMA - PARIS, FRANCE, NATIONAL SCHOOL OF GRAPHIC DESIGN - 1990-1991
• National French Art School.
Drawing, Painting, Sculpting, Photography, Architecture, Art History.

BEAUX-ARTS - VERSAILLES, FRANCE - 1989-1990
• Fine-Art School of Versailles.
Drawing, Color, Composition, Still Life, Preparation and Techniques, Art History.

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OUT IN THE WORLD

EXHIBITIONS - POSTERS AND PAINTINGS - SINCE 1992
International solo and collective exhibitions in the USA, France, the Netherlands, Slovakia.

LECTURES - : POSTER DESIGN
New York Institute of Art and Design, NY, USA (2007) - University of Caen, France (2004).

PRESS REVIEWS AND INTERVIEWS - ABOUT GRAPHIC DESIGN - SINCE 1998
Portrait and retrospectives: TV5 Monde (2012), Artifacts (2004),
Magazines (Diva Magazine 2009, Mac World 2002, Cre?ation Nume?rique 1999, SVM Mac 1998).

AWARDS AND DISTINCTIONS
City of Cupertino, Arts and Culture Commission, Distinguished Artist Award Platinum Winner (2023) Foothill College, Annette Pearlstein Award, Fine Arts (2023)
Foothill College, Art History Award (2023)
Foothill College, Excellence in Studio Art Award (2022)
London International Creative Competition, Honorable Mention (2019)
SIA Consumer Service Website Innovator Award (2016)
SIA International Creative Award (Business-to-Consumer Interactive Media 2015, Silver winner) Design Firms Graphic Designer Award Winner (2009-10)
Key Art Awards judge, Hollywood (2010, 2009)
Artist of Extraordinary Ability, USA (2015,2012, 2009, 2006 and 2003)
Official French status as an Artist, France (1994 - present).

COMPUTER SKILLS - VISUAL, MULTIMEDIA, MUSIC, OFFICE SOFTWARES, MAC OS
Adobe Suite (esp. Photoshop, Illustrator, InDesign), Google Suite, Microsoft suite, QuarkXpress, CSS, HTML, Wordpress and many more digital tools, as needed.

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ADDITIONAL SKILLS

LANGUAGES
• French: fluent (native language) • English: fluent
• Spanish: basic

CERTIFICATIONS
• Green gardening (Santa Clara, CA)
• Horseback riding (Galop 7, France)
• Equine barefoot trimming (USA)
• Sailing (American Sailing Association 103) • Scuba diving (PADI - Open Water)

PRODUCTIONS AND PUBLICATIONS
• Music: composer, performer, multi-instrumentalist, one album released “So Far, My Love” (2006).
• Film: co-producer and designer of the award-winning short film “Cuco Gomez-Gomez is Dead!”(2004)
• Book: author and designer of “Amazone 99”, an artist book realting my crossing of the Brazilian Amazon rainforest on a bicycle (1999) with a portable design studio (photo, text, sketches).

SPECIAL INTERESTS
• Working with horses: rider (dressage, eventing, trails) and trainer (dressage, behavior, liberty). • Yoga: power yoga, kundalini yoga, yin yoga.
• Cooking: organic farm-to-table Chef, French fusion cuisine.
• Traveling: road-trips, horse-riding trips, cultural trips.

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